HelmRow

Overview

HelmRow is HR and timekeeping software for government contractors, built around a labor record that holds up when it is audited. Vahzor designed and built its marketing website at helmrow.com — the page system, the animated product sequences, and the path to a demo request.

The problem

The site has two readers who want different things. An HR director is shopping for an HR system and needs to believe this is one; a compliance manager is shopping for a defensible labor record and needs to believe that. A page that satisfies one at the other's expense loses the sale.

It also had to prove a product exists without giving it away. Software in this market is studied closely by competitors, so the site shows what the product does — a fragment doing one thing at a time — without complete screens, full navigation, or a workflow's mechanics end to end.

The solution

Each page has one job. The homepage sells the idea and shows enough to believe it; the product page carries the breadth; the GovCon page explains why contractors are different; the compliance page proves the controls. An earlier build had the homepage trying to do all four.

The argument is carried by the site's own animated pieces — an employee record assembling itself in the hero, one working day climbing from entry to audit record — and proved by real captures of the application, populated with a fictional demonstration company and disclosed as such in the footer of every page.

Compliance language is held to what is true. The site says the product is built to support DCAA-compliant timekeeping practices and carries a plain disclaimer beside its compliance claims. It never says certified or approved, and it claims no customers, certifications or statistics.

Technical notes

• Static HTML, CSS and JavaScript with no framework and no build step. One directory is the public web root; nothing outside it is deployed.
• The demo-request form posts to a single serverless function that relays the inquiry by email, and says plainly that it is unavailable until it is configured rather than failing silently.
• The overview film's player is built in JavaScript on first open, so a visitor who never presses play downloads none of it.
• No cookies, no storage, no analytics and no third-party requests — checked across the main routes — so the site needs no consent banner, because there is nothing to consent to.